Rum is a fermented liquor distilled from sugarcane molasses . It ranges in color from clear to dark brown, with dark rums being the most flavorful. Government standards require rum to have a minimum proof of 60 (30 percent alcohol by volume), but there are many much stronger rums up to 190 proof.
Rum originated in the Caribbean islands circa 1600 and quickly became a hot trade commodity. Today, most of the world's rum comes from Puerto Rico and the Virgin Islands. Hampton Rum Company wants to introduce our own Rum made in America. Americans alone consume over 30 million gallons of rum a year. Rum enjoys a healthy 7 percent of the overall liquor market.